1. Snap a picture of a listing in your market area with your cell phone.
2. Compose an e-mail with the address of the listing as the subject line and just a sentenceor two describing the property.
3. Send the e-mail to a special address (which we'll discuss in a second) at which, once it's received, it will instantly post your subject line as the blog post title, insert the photo, and follow it up with the descriptive text as the main body of your post.
1. Create a subdomain from your main Web site domain that points to your photo blog. For example, if your main site domain is LuxuryMountainHomes.com, then you may want to set your photo blog URL to photoblog.LuxuryMountainHomes.com with links to it on every page of your site. By doing this, search engines like Google will attribute the new photo blog content to your entire site. And since you used the property address as the post title, your site's relevancy for your market area increases with every submission.
2. Have your Web designer modify the look and feel of your Posterous blog to be consistent with that of your main Web site.By doing the above, you now have a way to constantly add high-relevance blog content to your site, day in and day out, without breaking a sweat.
I went to a Top Producer 8i QuickStart seminar this past Friday. Even though I knew everything that was presented in this program, I have to re-certify for Top Producer 8i. I thought it would give me a quick review of what Top Producer 8i has to offer. Especially as they just did an upgrade to their system. There were more than 30 people in the room.1) Sign up for Market Snapshot.
2) Get a URL similar to www.marketvaluesinhourhometown.com.
3) Put the full page capture form on this website address. You can also use this capture code to have a widget sized form and put it in multiple settings like your website and blog.
4) Put this URL on the back of your business card with this simple statement.
“Do you want to know what the market is like in you area?
Go to: www.marketvaluesinyourhometown.com.”
5) Put a link to your market snapshot website on your e-mail signature. Just state, “Click Here for a Free Market Report.”
6) You can post ads on Craigslist or Facebook. A simple ad that states “Find Out Your Homes Value in the Market in Just Minutes!” It is very easy to post html code on Craigslist and you can attach your full page capture form right on the ad.
In 1999, buyers who went online in searchfor a home were in the minority – only 37 percent of buyers used theInternet in their home search, according to data from the NAR Profile of Home Buyers and Sellers.Today, 90 percent of buyers are searching online, and the real estateindustry has responded. Sites like REALTOR.com, which attracts nearly12 million total visits every month, have evolved to gives today’sbuyers what they want – not just property listings, but multiplephotos, online videos, mapping features, and comprehensive neighborhoodinformation, as well.Every real estate professional is now a photographer. Creating virtual tours is part of your job—an essential service you are expected to provide both buyers and sellers. Unless you have the budget to farm this chore out, you'll have to put in some time behind the lens taking pictures to make listings shine and highlight all the selling points of a home.
Whether you consider yourself the novice snap-shooter or a serious amateur photographer, there are simple techniques and an abundance of software tools to help you achieve a perfect shot.
It all starts with a good picture.
Tips for Better Photography
Get the Right Camera: For real estate, select a camera with a wide-angle lens so you can capture an entire room, or an entire home,in one shot. Wide angle means a lens "equivalent to a 28mm lens" on a35mm camera, or lower. You'll also want at least a 4X optical zoom(rather than a digital zoom) to highlight specific features of the home. Fortunately, there's now a good selection of wide-angle/zoom cameras in all categories, from compacts to digital SLRs.
Learn a Camera's Features: Today, all digital cameras boast automatic features and presets that help ensure a good picture,whatever the subject and setting. But you need to understand why and when to use each and switch them on.
Think Before You Shoot: Don't just snap away as you walk through the house. Scout each room, and think in terms of how to capture its appeal. That may mean removing clutter, clearing tables and shelves, or rearranging furniture to better convey the possibilities in that space.
Compose Your Shot: Use the camera's viewfinder or monitor to visually compose your picture before shooting. See how the image changes when you move closer or away from your subject, or when viewed from different angles.
Use a Tripod or Monopod: When shooting in any poorly lit setting or using zoom, there's always the risk of the picture blurring if you hold the camera. With the camera mounted and stationary, the potential problem is easily eliminated.
Step-Up: Use a stool or step ladder to take a picture from a slightly higher perspective than eye level. Otherwise, your pictures can highlight too much ceiling, rather than what's on floor level.
Turn Up the Lights: For interior shots, turn on all the available lights, even when using flash. If your camera's built-in flash range is too limited, invest in portable lights or an auxiliary flash (if available for your camera). Or, plan to shoot during daytime hours, and take advantage of ambient light.
Avoid Backlit Situations: When the background is bright,the subject can get lost in the shadows. Inside, you can avoid this by drawing the curtains; outside, by tightly framing your subject. Some cameras have specific settings for shooting against a bright background.
Shoot Like a Pro: Take lots of pictures—professional photographers fire away because they know the more they shoot, they more likely they will get that perfect shot. Zoom in and out, shoot interiors with and without flash, move around, and take several pictures of the listing in every room.
Get It Right Before You Leave: Use your camera monitor, netbook, or notebook to review your photos while you're still on site.It's better to make sure you have all the pictures you need than discover later you have to return for that one shot you missed.
Software Tools
Even if you've mastered the art of photography, there are always situations where you can improve your photos with imaging software. For real estate purposes, you'll typically use this software to organize images, crop photos, pull details out of the shadows, and adjust the exposure level. Shy away from making significant changes to a picture—erasing unwanted details, changing colors, or rearranging elements within a picture—and, if you do, always let viewers know how the image has been edited.
There are three types of imaging software to help you improve your pictures:
Tools You Already Have: Every camera comes bundled with software you can use for organizing pictures and basic image editing.Some cameras actually have this software built in, so you can make minor improvements to pictures while they are still stored in the camera's memory card.
Digital photography is so popular that imaging software is also one of the essential programs included with your computer's operating system. For Windows Vista users, the Windows Photo Gallery provides tools for organizing and improving pictures. On the Mac side, iPhoto is included as part of the iLife suite bundled with Mac OS X.
Aftermarket Imaging Software: Mention imaging software and most people think of Adobe's Photoshop first, part of the Adobe Creative Suite. Apple's Aperture,$199, is also a professional-level imaging solution for its platform,with tools that more than cover the needs of the typical real estate professional.
For Windows or Mac users who aren't satisfied with what's included with their systems, one good place to start might be with something like Adobe's Photoshop Elements, $99. Also, there's Google's free Picasa, which combines imaging software with a Web-based image gallery.
Other Windows options include: 
On the Mac side, some of the aftermarket choices include:
Web-Based Solutions: As with every other software category,there's a growing selection of Web-based tools for organizing and editing photos. With the exception of Windows Live Picture Gallery,most are platform independent. Bandwidth and available online storage space should be a consideration if you plan to work with large image files. Some of the many choices include Adobe's Photoshop.com along with FotoFlexer, PicNik, Pixlr, and Sumo Paint.
Remember, whether you install software or use an online package, all of these tools provide the same basic functions for improving pictures.Where they differ is in their sophistication and the actual user experience. Therefore, you may want to sample several programs before deciding which one you'll be most comfortable using.
That may be the toughest part of getting those perfect pictures for your tours.
![]()





